Subsidiary Task 1 - Example Adverts for a Newspaper

Here are some examples of adverts that newspapers have used to promote their newspaper.

I find this advert promoting the 'The Times' Newspaper really interesting. The idea of using ballet accompanied with the dark lighting and the staging makes the Newspaper seem more dramatic. You could even say that it makes it seem elegant and professional. It is also rather humorous as the ballet dancer (in the midst of a jump) is reading the newspaper really casually suggesting an easy, pleasurable read. The advert is also supported by a quick slogan "A short, sharp read" promoting the idea that the Newspaper is easy and leisurely to read. I find that the advert is simplistic but doesn't loss its meaning - however I think that at first glance you may not understand or see the full extent of what the advert is advertising.



The 'Financial Times' is incredibly interesting and attracts your attention because of the objects missing. The adverts are intertextual as the pictures possibly refer to recent events at the time when the advert was made. However due to the missing object you can see that there is another connotation. This runs alongside the text saying "Some tools aren't a luxury" later relating to the slogan "We live in FINANCIAL TIMES" perhaps suggesting the current recession. It emphasises the point that the newspaper is up-to-date with all the news. Again the advert seem simplistic in its approach to advertising. It also implies that it is Interactive due to the website address clearly displayed on the poster.


'The Star' is another Newspaper advert but it takes a different approach to the 'Financial Times' and 'The Times'. It is simplistic but effective. The reasoning behind the newspaper made into a plane is because it sponsors the RAF Air Show. This shows the newspaper to have a care for the people in the news at that particular moment in time. The slogan 'We're up there with the best' creates the image that this newspaper has confidence in its journalistic methods and views. The minimal colours on the poster also adds to how effective the poster is connoting the idea that it's about what is inside the paper.


I really like the 'Guardian' newspaper advert due to the colours and its presentation which ultimately draws the viewers attention. At first you may not realise that the poster is advertising 'The Guardian' as it isn't the central focus. Instead, it comments "Obessive Detail" which could connote that the newspaper is something that the reader could not live without as it also follows up below. Other readings could suggest that the newspaper is obessive with the detail it puts into it's stories implying the importance for the newspaper to be informative and in detail. The actual features are in a smaller print to inform the reader what they can expect.
The advert is simplistic again suggesting its what is inside the paper that is important.